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Maria Elena Casas
CREATION IS BLISS.
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The Ask: help introduce the newest MSC ship, and the only one that is to sail the Caribbean. Help create a connection with the name MSC and the Caribbean.
The Result: A handful of banners as well as TV and Radio ads that introduced MSC Dinvina, "A Diva Like No Other". A ship so full of personality that seduces the viewer to learn more about the brand with just a quick glance. Since then we have been creating many different pieces to make the viewer fall in love with MSC Divina.